At Serious Levity, our business is video. We’re passionate about meeting people and telling their stories – using the power of video to spread messages to audiences far and wide.
What makes us sad, is when videos are then left to rot at the bottom of a website or lost amongst the multiple millions uploaded online daily. Don’t let your video suffer that fate.
It doesn’t matter how beautifully filmed your video is, how well produced it is, or how concise, clear, and captivating the message is – if it’s not promoted properly, it’s not going to get any coverage.
Wasting a quality video not only wastes the end product, it also ensures the inefficient use of your time, money and other resources.
If you’ve put the effort into creating a video that works brilliantly to advertise your brand, then you need to ensure you get the best use out of the content.
So here are our top tips on how to increase the exposure of your video.
High on a website
If you’ve gone through the time, effort and cost of producing a video, then invest a bit more time and talk to your developers to have it visible within your site.
It’s like if you were to buy a bricks and mortar shop. Why would you choose a hidden location in a back street if there was the same option right in the middle of a busy shopping mall. The easier it is to find, the more business you’re likely to do.
By the same token, the better positioned your video, the higher play rate it’s going to have, and the better results you’re going to get from it. I recommend positioning it on the splash page or high up on your website.
Get a good thumbnail
A great thumbnail is paramount if you want people clicking on your video. A big NO NO is to let your Youtube or Vimeo randomly select a thumbnail for you. Make sure you select one that will get people’s attention. Smiley happy faces are scientifically proven to increase play rates.
It also ensures you can get consistency in the branding and imagery. This helps people develop an association with you videos, and when they revisit your pages, they will know what to expect from your videos, and therefore be more likely to watch.
Focus on the quality
It sounds obvious, but you have to start putting quality content out there. Not necessarily in terms of production values. Just make sure you have a good story – tell it well and you connect with people. Over half of your exposure is going to come organically if your content is good.
Audiences are way more engaged with content that is honest and thought out, rather than something that is hashed together.
Working on a strategy for your video content means you not only produce a great story in each video, the videos as a collection can help create an in-depth record of your brand.
Asking people to tune in next time (whether literally or implied) will ensure they are hooked on your content and will share through their own channels.
Put a little bit of money on social
Unfortunately, due to Facebook’s devilishly clever algorithms, it’s now quite hard for a video to organically grow without a little bit of money behind it. I’m not saying it’s impossible, just harder, no matter the quality of the content. So put a little bit of money behind it on Facebook, and if the quality is good enough, watch the organic views explode.
Even starting off with a small budget and targeting a specific audience can have super impressive results.
Don’t feel the pressure to pay above what your budget allows. Smart targeting can be way more effective, and fully engaged audiences will do more to boost the organic value than lots of short few-second views.
Post to forums
Link your video on forums. You’ll be surprised at how much traffic a website like reddit can generate for your video. Specialised forums are great to give your video legs. For example if your video is about a new vegan recipe, then put it in a vegan food forum. That will get it running and receiving lots of traction.
The same can be true for getting influencers to promote your video through their blogs, pages, or forums. If it’s relevant to them and their audience, it’s a win win for everyone.
Don’t forget to download your FREE guide on the 27 different videos you can film in ONE day to help boost your business.