As the old saying goes – time IS money. Any business owner will tell you that, (and probably emphasise the fact they want a lot more of both).
They will tell you they need those extra hours in the day to invest in their business and see the growth that will deliver positive results.
It’s often a difficult balance between putting the time in to simply maintain the business, working to to expand the venture, and then finding enough time to enjoy the rewards.
The good news is video can provide plenty of opportunities to free up your time, as well as help build your brand, without you having to split yourself into dozens of different roles.
Video can do a lot of leg work for you across many areas of your business – from bringing in new clients to upskilling staff and improving customer service.
Here are five video tactics that brands we’ve worked with here at Serious Levity have employed to give them back time to work on their business.
Video helps onboarding new business
Gabriela Rosa was my first ever customer when I went freelance. She is a fertility specialist who reaches thousands of people around the world and treats patients in every continent on Earth.
Since first working together, she’s become a good friend and business mentor. She is also the perfect example of how to utilise video as part of your onboarding strategy.
Gabriela uses video as part of welcoming her patients into her program. Doing this has given her the time to attend to three times more patients and help them deliver healthy babies into the world.
That’s right, I’m pretty much saying that our videos not only give time, but they give the gift of life!
Use video to help with training
We’ve worked with lots of HR teams that produce videos to train their staff up. Instead of having to induct new staff at the beginning of each month for a day, they play them a video that does the same trick. Not only does everyone in the company get exactly the same messaging delivered concisely and uniformly, but HR teams end up saving week’s worth of salaries annually by having this process done by video.
Utilising structured and specifically tailored videos also saves HR teams so much time that they can crack on with important workplace issues that can further enhance the productivity of staff.
A lot of our clients film videos which spreads their intellectual property. And it’s great; they get a nice little video that lives for life on their website, right? WRONG.
Not only do our clients get a quality video, they can also export the mp3 of that video and create a podcast. They can also transcribe the video for a couple of bucks and they’ve got an article. They can then turn that article into a blog entry, the video into a seminar, and the whole lot into a press release about the brand to circulate to wider media outlets.
By doing just ONE video it can be recycled into many different formats – giving you tonnes of valuable content and saving you loads of time.
Answer FAQs and offer customer service through video
We’ve worked with customer services teams before and asked them what people ring up and ask about. You’d be surprised at how much time gets chewed up giving the same answer again and again over the phone.
The solution? Record a video answer to each of those repeat questions and watch your call queue dwindle! As long as you give the video exposure then you’ll save your support staff hours in time.
It means the team has more time to spend on providing quality answers to customers, or frees them up to help expand other areas of the business.
Alternatively, if it just gives them more time for them to spend on YouTube or Facebook, or get rid of one or two to save you on your overheads.
The same logic applies to your company’s Frequently Asked Questions. Have them delivered in video format to save you and your customer’s time. It’s also a way more engaging and personal form of communication.
Boost your internal communications with video
Communication is a big issue in big companies. Sometimes you don’t hear enough from the top and staff feel disengaged.
Instead of having heads of departments or CEOs going around the company giving the same talks and/or speeches, we’ve had clients record video messages to share across the company. This is an easy way of breaking down geographical barriers and saving executives hours wasted in travel and repeat speeches.
Don’t forget to download your FREE guide on the 27 different videos you can film in ONE day to help boost your business.