Creating video content is all well and good, but for brands, it often needs a purpose and to fulfil a need that helps boost business.
That’s why it’s important your videos help you engage with your audience.
Whether you’re trying to sell a product or service, provide insights into a certain topic, or offer crucial information to customers, if your video fails to engage – it fails.
If your audience switches off, then you’ve got no chance of getting that message across and the you may have missed your chance to close a deal. Furthermore, it will be be even harder to encourage them to come back to your brand in future.
Creating the right level of engagement means you can create a buzz about your brand and that leads to many positive connotations. People are more likely to recommend you, talk about the experience and become a repeat customer.
So here are our top tips on how to best engage with your audience.
Get straight to the point
Don’t faff about in the first few seconds, be it with graphics, music intros or whatever you think may be interesting. What is actually going to be most interesting to the customer? What is your “wow” factor that you can grab them with immediately?
It helps to remove yourself from the product, or ask trusted advisors for feedback, to ensure the content isn’t just what you’d want to see, but what the people most important to you – your customers – want to see.
Our attention span is getting shorter and shorter so we need to hook people in straight away. Youtube stats show approximately 20% of the people who start your video will leave after the first 10 seconds. Create a damn good intro.
Be emotive and passionate
Unless someone is forcing you to do video there should be a passion behind what you’re trying to communicate.
You’re presumably an expert if you’re choosing, by your own accord, to talk about that subject, so make sure it comes across.
If you seem bored, your audience will be bored. Don’t feel you have to jump around, and be lively, (it might not fit your message) but by being honest and true to your brand, you will create a bond with the audience that means they will stick with you.
Be yourself – but definitely play it up a bit
If you think you’re being “too much” that’s not necessarily going to come across on camera. If people don’t like it, you’re still getting a response from them – which is what video is all about – making that connection.
Deliver your message as if your whole business’s future relies on it. Don’t seem desperate, just ensure people know they are watching someone who cares and who they feel they want to support.
As long as you believe in what you’re presenting, then whatever the responses, you know you’re doing the right thing by your business.
Subtitle your videos
With the proliferation of social media videos, and users’ preference for quickly scrolling through their timelines, it’s not enough to just have engaging images.
Subtitle your videos so you can have a two pronged attack to capture your audience’s attention. If you lose them through the visuals, the written content displayed as Close Caption may capture their hearts.
Go to Rev.com to add close captions to your videos for as little as $1 per minute. They are like the uber of close captioning.
Embrace facebook live
Facebook’s algorithms seem to favour Facebook Live. As soon as you put a live video it notifies your subscribers. And there’s something innate in human beings that means we love a good live broadcast.
Maybe because it’s authentic, maybe because it’s raw and maybe it’s because they’ve got the chance to see you warts and all, whatever the reason, that’s probably the most authentic, trust-building way to connect through video at the moment.
Don’t forget to download your FREE guide on the 27 different videos you can film in ONE day to help boost your business.