It can be daunting starting out on a new career path. Whether you’re leaving the safety of a 9-5 for the first time, launching your latest startup, or moving across to an established brand, it can be a lonely experience and full of doubt.
However, you should take confidence in the fact you’re in a position to make the move in the first place. It’s unlikely you’re going into it blind. You’ll know plenty about the industry, the product, and the skills required to succeed.
You’ll have to learn quickly from mistakes and be confident in the brand you’re looking to develop.
And the very fact you’re likely to be so hands on means you will gain in-depth insights into every aspect of the market, pick up the intricacies of the business, and recognise the key aspects of rival, or complementary, products in the space.
All this adds up to you having a unique understanding of the industry, and you should use that knowledge to elevate your profile to ensure you’re seen as a market leader.
This will have huge benefits for your personal brand, as well as for the reputation of your businesses. It can help bring in customers and even make it easier to focus on the things that are important to you.
So here are five reasons why you need to raise your profile as a leader in your industry.
Why do you need to raise your profile as a leader in your industry? Well the first reason is obvious, you need to stay ahead of the competition and make sure you’re seen as an authority ahead of anyone else in your field! That will lead to more inbound leads coming the way of your business and increase your revenue!
Are you really engaging with people? You really need to use the power of social media to achieve this. And I don’t just mean publishing photos, videos and posts – I mean interacting with people who talk to you. This is what I call TRUE ENGAGEMENT. And with this true engagement comes a following, with this following comes guaranteed business next time said following needs your service.
Raising your profile gives you time. This might sounds a bit counterintuitive at first, but the more you raise your profile, the more prospective sales are going to come your way ALREADY informed as to what and who you are all about. Making closing deals easier as you’ve already got their trust and saving you loads of time in one2ones!
That’s right we’re telling you to be more God-like! The reason is because you’ll be in people’s hearts and mind and as a leader in your field. Like what I previously said with engagement, once you are in people’s heart and minds, the next time they need someone who does what you do, guess who they’ll come to first! $ kerching!
The more exposed you are to people, and talking about your industry, the more relevant you’ll stay to the ever changing landscape of your business. In my industry, for example, you still see people selling themselves as HD experts! High Definition was so 2004! By building your profile you stat modern and that is a must in the business world of today!
Lastly, and it goes without saying, that the best way to gain all these attributes that I have just spoken about, is to have a clear and concise video strategy! It really is the best way to get these points across, look at you right now just siiting on your mobile watching me! Hopefully something has sunk in!
Don’t forget to download your FREE guide on the 27 different videos you can film in ONE day to help boost your business.